{
  "latest": {
    "schema_version": 2,
    "name": "Baromètre SMS Maroc — août 2026",
    "period": "2026-08",
    "window_start": "2026-08-01",
    "window_end": "2026-08-31",
    "window_days": 31,
    "published_at": "2026-09-11T14:35:49.376Z",
    "publisher": {
      "name": "EnvoiSMS.ma",
      "url": "https://envoisms.ma",
      "location": "Casablanca, Morocco",
      "wikidata": "https://www.wikidata.org/wiki/Q141276043"
    },
    "page": {
      "fr": "https://envoisms.ma/fr/barometre-sms-maroc/",
      "en": "https://envoisms.ma/en/morocco-sms-benchmark/"
    },
    "data": {
      "json": "https://envoisms.ma/data/barometre-sms-maroc.json",
      "csv": "https://envoisms.ma/data/barometre-sms-maroc.csv",
      "api": "https://api.envoisms.ma/v1/public/barometer"
    },
    "methodology": {
      "source": "EnvoiSMS.ma platform traffic (customer sends; test/sandbox sends excluded). This is EnvoiSMS's own traffic, not a market-wide study.",
      "scope": "SMS to Moroccan mobile numbers (+212) on the three national carriers; WhatsApp messages sent on the platform",
      "timezone": "UTC — a message belongs to the month it was submitted in",
      "sample_definition": "delivered / messages with a final carrier report (delivered, failed or undeliverable); messages without a final report are excluded",
      "carrier_attribution": "by number prefix (ANRT allocation); a ported number may be counted under its original carrier",
      "confirmation_time_definition": "median time from submission until the carrier's delivery report is received; not the time the message appears on the handset",
      "min_final_reports_per_rate": 50
    },
    "carriers": [
      {
        "key": "iam",
        "operator": "Maroc Telecom (IAM)",
        "network_code": "604-01",
        "channel": "sms",
        "delivered_rate_pct": 92.1,
        "median_confirmation_seconds": 34
      },
      {
        "key": "orange",
        "operator": "Orange Maroc",
        "network_code": "604-00",
        "channel": "sms",
        "delivered_rate_pct": 90.2,
        "median_confirmation_seconds": 40
      },
      {
        "key": "inwi",
        "operator": "Inwi",
        "network_code": "604-02",
        "channel": "sms",
        "delivered_rate_pct": 92.4,
        "median_confirmation_seconds": 13
      }
    ],
    "summary": {
      "sms_delivered_rate_pct": 91.8,
      "whatsapp_delivered_rate_pct": null,
      "median_confirmation_seconds": {
        "min_across_carriers": 13,
        "max_across_carriers": 40
      }
    },
    "not_published": [
      "Order-confirmation (cash-on-delivery) rates by channel: no measured sample",
      "Comparisons with other providers or routes: not measured"
    ]
  },
  "editions": [
    {
      "schema_version": 2,
      "name": "Baromètre SMS Maroc — août 2026",
      "period": "2026-08",
      "window_start": "2026-08-01",
      "window_end": "2026-08-31",
      "window_days": 31,
      "published_at": "2026-09-11T14:35:49.376Z",
      "publisher": {
        "name": "EnvoiSMS.ma",
        "url": "https://envoisms.ma",
        "location": "Casablanca, Morocco",
        "wikidata": "https://www.wikidata.org/wiki/Q141276043"
      },
      "page": {
        "fr": "https://envoisms.ma/fr/barometre-sms-maroc/",
        "en": "https://envoisms.ma/en/morocco-sms-benchmark/"
      },
      "data": {
        "json": "https://envoisms.ma/data/barometre-sms-maroc.json",
        "csv": "https://envoisms.ma/data/barometre-sms-maroc.csv",
        "api": "https://api.envoisms.ma/v1/public/barometer"
      },
      "methodology": {
        "source": "EnvoiSMS.ma platform traffic (customer sends; test/sandbox sends excluded). This is EnvoiSMS's own traffic, not a market-wide study.",
        "scope": "SMS to Moroccan mobile numbers (+212) on the three national carriers; WhatsApp messages sent on the platform",
        "timezone": "UTC — a message belongs to the month it was submitted in",
        "sample_definition": "delivered / messages with a final carrier report (delivered, failed or undeliverable); messages without a final report are excluded",
        "carrier_attribution": "by number prefix (ANRT allocation); a ported number may be counted under its original carrier",
        "confirmation_time_definition": "median time from submission until the carrier's delivery report is received; not the time the message appears on the handset",
        "min_final_reports_per_rate": 50
      },
      "carriers": [
        {
          "key": "iam",
          "operator": "Maroc Telecom (IAM)",
          "network_code": "604-01",
          "channel": "sms",
          "delivered_rate_pct": 92.1,
          "median_confirmation_seconds": 34
        },
        {
          "key": "orange",
          "operator": "Orange Maroc",
          "network_code": "604-00",
          "channel": "sms",
          "delivered_rate_pct": 90.2,
          "median_confirmation_seconds": 40
        },
        {
          "key": "inwi",
          "operator": "Inwi",
          "network_code": "604-02",
          "channel": "sms",
          "delivered_rate_pct": 92.4,
          "median_confirmation_seconds": 13
        }
      ],
      "summary": {
        "sms_delivered_rate_pct": 91.8,
        "whatsapp_delivered_rate_pct": null,
        "median_confirmation_seconds": {
          "min_across_carriers": 13,
          "max_across_carriers": 40
        }
      },
      "not_published": [
        "Order-confirmation (cash-on-delivery) rates by channel: no measured sample",
        "Comparisons with other providers or routes: not measured"
      ]
    }
  ]
}